Taiwanese American Student Association (TASA) is a social and cultural organization that celebrates and explores Taiwanese American culture. The Night Market is our biggest annual event where we replicate Taiwanese night markets through food, games, and performances.
For the 2019 Night Market, I designed a flyer, a Facebook event page, a Facebook frame, and a Snapchat geofilter.
Thanks to our creative content and social media marketing efforts, we saw a 25% increase in attendance and a 128% increase in social media response from the previous year. Almost 2,000 people attended the 2019 Night Market.